Skip to main content
Amsterdam · Jordaan

Winkel 43

The most famous apple pie in Amsterdam, served in a brown cafe on the Noordermarkt square in the Jordaan.

Winkel 43, Amsterdam · Jordaan
Category
Cafe
Duration
1 hour
Best Time
Morning
Entry
€€
Rating
4.5 (15,100)
The place

About Winkel 43

The most famous apple pie in Amsterdam, served in a brown cafe on the Noordermarkt square in the Jordaan. The pie is dense, buttery, packed with chunky apple pieces, lightly spiced, and served warm with a mountain of fresh whipped cream. People argue about whether it is actually the best apple pie in the city. It doesn't matter. It's the one everyone goes to, and the experience of eating it on the terrace while watching the Noordermarkt come alive is the real draw.

The cafe itself is small and packed, with wooden tables inside and a sprawling terrace outside. Saturday mornings are chaos in the best way: the Noordermarkt farmers' market sets up directly outside, selling organic produce, artisan bread, cheese, and flowers. You grab a slice, find a spot on the terrace, and people-watch while half of the Jordaan cycles past with baguettes sticking out of their bags. On Monday mornings there's a fabric and flea market on the same square, quieter but with more interesting finds.

A slice of apple pie with whipped cream runs about €5. They also serve full meals and coffee, but nobody comes here for the entrecote. You come for the pie. If the wait is long (it often is on weekends), put your name down and browse the market stalls while you wait. The Noorderkerk church on the square dates from 1623 and is worth a look inside if it's open.

Book ahead

Book Tickets

Live availability and skip-the-line options from our booking partners.

Search on Viator →Search on GetYourGuide →

Booking powered by our partners. DAIZ may earn a commission.

The place

Getting there

Address
Noordermarkt 43, 1015 NA Amsterdam, Netherlands
Neighborhood
Jordaan
Nearest Metro
Tram 13/17 to Westermarkt15-minute walk from Centraal Station
View on Google Maps →
Good to know

Tips, answered

Visit on Saturday morning to combine your apple pie with the Noordermarkt farmers' market right outside. Monday mornings have a smaller flea market on the same square. On sunny days the terrace is packed by 10 AM so arrive early. The pie is served warm, and the whipped cream is fresh, not canned. Take it with coffee and sit outside if you can.

Plan for about 1 hour. Morning visits are typically less crowded.

Winkel 43 is in the Jordaan neighborhood of Amsterdam. The address is Noordermarkt 43, 1015 NA Amsterdam, Netherlands. The area is well-served by metro.

Morning visits, especially early, mean fewer crowds and better light for photos. Weekdays are significantly quieter than weekends.

Comfortable shoes are recommended. Parts are outdoors, so bring a light layer.

Around the corner

Nearby in Jordaan

Explore all →
Anne Frank House
Museum

Anne Frank House

The actual house where Anne Frank and her family hid for over two years during the Nazi occupation. The annex behind the canal house at Prinsengracht 263 is preserved as it was: the bookcase that concealed the entrance, the rooms where eight people lived in silence during working hours, the pencil marks on the wall tracking the children's growth. The diary quotes on the walls hit differently when you're standing where she wrote them. This is not entertainment. It is witness. Tickets are the hardest reservation in Amsterdam. They release online exactly two months before the visit date at 10 AM CET on Tuesdays, and popular dates sell out within minutes. This is not an exaggeration. Set a phone alarm for 09:58 CET on the Tuesday they release for your dates, have the website loaded, and be ready to click. There is no walk-up entry, no standby line, no way to talk yourself in. If you miss the tickets, you miss the house. It costs €16 for adults, free for under-10s, and every slot is timed to keep the space from becoming overcrowded. The visit takes about an hour. You move through the front house, through the bookcase entrance, and into the annex rooms in the order the family experienced them. The audio guide is included and worth using. It layers diary entries over the rooms you're standing in. The museum section at the end covers what happened after the arrest and the diary's journey to publication. Most people are quiet throughout. Some are crying. The gift shop at the exit sells the diary in dozens of languages for €12. If you haven't read it, buy it here. It matters more after you've stood in her room.

1-1.5 hoursExplore
Those Dam Boat Guys
Tour

Those Dam Boat Guys

Small-group open boat tours run by a crew of locals who actually know the city and its canals. This isn't the big tourist operation with 40 people on a glass-topped barge and a pre-recorded audio guide. These are open boats holding 12-20 people, with a live skipper who grew up here and tells you stories you won't find in any guidebook. The boats are open-topped, so you're sitting in the fresh air with an unobstructed view of the canal houses, bridges, and houseboats. The standard tour covers the main canal ring (Prinsengracht, Keizersgracht, Herengracht) and the harbor, with commentary that mixes history, architecture, and personal anecdotes. They explain why the canal houses are narrow (property tax was based on frontage), why they lean forward (it's deliberate, to help hoist furniture through the upper windows), and where the good stuff is on each canal. You can bring your own drinks and snacks on board, which is both unusual and excellent. Tours run about 75 minutes and depart from near Central Station. Book online in advance, especially in summer. The boats run rain or shine (they have blankets and rain ponchos), and honestly a rainy canal tour has its own charm. Pricing is around €27-32 depending on the tour. If you only do one canal activity in Amsterdam, skip the big boats and book this instead. The difference between a personal tour and an industrial operation is night and day.

1.5 hoursExplore
More on Amsterdam

From the blog

View all →
Ready for Amsterdam?

Let DAIZ plan your Amsterdam days

Tell us how long you've got and what you're into. We'll build a day-by-day plan, with the bookable bits ready to lock in.

Plan my Amsterdam tripFree · no signup to start
Plan your Amsterdam trip