Amsterdam · De Pijp

Heineken Experience

The former Heineken brewery in De Pijp, operational from 1867 to 1988, now an interactive tour through the brand's history and brewing process.

About Heineken Experience

The former Heineken brewery in De Pijp, operational from 1867 to 1988, now an interactive tour through the brand's history and brewing process. It is unapologetically commercial but well done: you walk through the old copper kettles, learn the brewing steps, and end with two included beers on the rooftop terrace overlooking the neighborhood. EUR23 online (EUR25 at the door). It is a beer brand experience, not a craft brewery tour, and it owns that completely.

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The place

Getting there

Address

Stadhouderskade 78, 1072 AE Amsterdam, Netherlands

Neighborhood

De Pijp →

Nearest Metro

Metro 52 to De PijpTram 16/24 to Albert Cuypstraat

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Good to know

Tips, answered

Book online for EUR23 (EUR25 at the door). The VIP tour (EUR60) includes a tasting flight and behind-the-scenes access. The rooftop bar at the end is good for a post-tour drink even without the experience ticket. Go in the afternoon when the morning rush has cleared.

Plan for about 1h 45m.

Heineken Experience is in the De Pijp neighborhood of Amsterdam. The address is Stadhouderskade 78, 1072 AE Amsterdam, Netherlands. The area is well-served by metro.

This works well at any time of day, though mornings tend to be quieter. Weekdays are less crowded than weekends.

Comfortable shoes are recommended. Parts are outdoors, so bring a light layer.

Around the corner

Nearby in De Pijp

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Market

Albert Cuyp Market

Amsterdam's biggest and busiest street market, stretching three city blocks along Albert Cuypstraat in De Pijp. About 260 stalls sell everything from fresh herring and Gouda cheese to fabrics, phone cases, vintage clothing, and Surinamese roti. It has been running since 1905 and it is the most accurate snapshot of Amsterdam's multicultural character you'll find anywhere. The food stalls are the main draw. Start with a herring from one of the fish carts. It's eaten raw, with chopped onion and pickles, held by the tail above your mouth. This is the Amsterdam street snack and Albert Cuyp is the place to try it. The stroopwafels are made fresh at several stalls, pressed on a hot iron and filled with warm caramel syrup. The Surinamese stalls do roti and bakabana (fried plantain with peanut sauce) that rivals anything in Paramaribo. The market runs Monday through Saturday from roughly 9 AM to 5 PM. Saturday is the busiest day. The surrounding streets in De Pijp are worth exploring on their own, with good restaurants and cafes along every block. The market is a 10-minute walk from the Heineken Experience if you're combining activities, but honestly the market is more interesting. Bring cash for the smaller stalls, though most now accept cards.

1-2 hoursExplore

Park & Garden

Sarphatipark

An intimate neighborhood park in De Pijp built in 1888, featuring a central monument to physician Samuel Sarphati, manicured lawns, and a bandstand. This is where locals come to escape the bustle of nearby Albert Cuyp Market, with a small playground and popular sunbathing spots.

30 min-1 hourExplore

Park & Garden

Beatrixpark

A modernist park from 1938 in the Zuidas business district, featuring abstract sculptures, a rowing lake, and the iconic Afrikahaven water sports area. The park combines formal gardens with wild meadows, offering unexpected tranquility near the RAI convention center.

1-2 hoursExplore

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