Duration
1h 45m
Best Time
Any time
Entry
EUR 25 - Verified Apr 2026 ✓
Walking
Minimal walking
About Heineken Experience
The former Heineken brewery in De Pijp, operational from 1867 to 1988, now an interactive tour through the brand's history and brewing process. It is unapologetically commercial but well done: you walk through the old copper kettles, learn the brewing steps, and end with two included beers on the rooftop terrace overlooking the neighborhood. EUR23 online (EUR25 at the door). It is a beer brand experience, not a craft brewery tour, and it owns that completely.
Insider Tips
Book online for EUR23 (EUR25 at the door). The VIP tour (EUR60) includes a tasting flight and behind-the-scenes access. The rooftop bar at the end is good for a post-tour drink even without the experience ticket. Go in the afternoon when the morning rush has cleared.
Getting There
Address
Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
Neighborhood
De PijpNearest Metro
Skip the queue: Book tickets online to avoid the ticket line.
Frequently Asked Questions
Plan for about 1h 45m.
Heineken Experience is in the De Pijp neighborhood of Amsterdam. The address is Stadhouderskade 78, 1072 AE Amsterdam, Netherlands. The area is well-served by metro.
This works well at any time of day, though mornings tend to be quieter. Weekdays are less crowded than weekends.
Comfortable shoes are recommended. Parts are outdoors, so bring a light layer.
Nearby in De Pijp
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