London · Soho & Covent Garden

Bar Italia

Legendary 24-hour Italian café operating since 1949 in the heart of Soho.

About Bar Italia

Legendary 24-hour Italian café operating since 1949 in the heart of Soho. Unchanged décor with vintage Gaggia machines, and walls covered in photos of Italian boxing champions. A genuine Soho institution where night owls and early risers cross paths over strong espresso.

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The place

Getting there

Address

22 Frith St, London W1D 4RF, UK

Neighborhood

Soho & Covent Garden →

Nearest Metro

Leicester SquarePiccadilly CircusTottenham Court Road

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Good to know

Tips, answered

Stand at the bar like a local for quicker service during busy periods, and try the hot chocolate made with melted Nutella.

Plan for about 30 minutes. Morning visits are typically less crowded.

Bar Italia is in the Soho & Covent Garden neighborhood of London. The address is 22 Frith St, London W1D 4RF, UK. The area is well-served by metro.

Morning visits, especially early, mean fewer crowds and better light for photos. Weekdays are significantly quieter than weekends.

Comfortable shoes are recommended. Parts are outdoors, so bring a light layer.

Around the corner

Nearby in Soho & Covent Garden

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Landmark

Neal's Yard

The courtyard behind Covent Garden's main streets is painted in blues, purples, and yellows. It houses Neal's Yard Remedies, organic cafés, and alternative therapy shops. The colorful facades and window boxes make the area one of London's most popular photo locations.

15-20 minutesExplore

Landmark

Cecil Court

Pedestrian alley between Charing Cross Road and St Martin's Lane, lined with antiquarian bookshops, print dealers, and map sellers since Victorian times. This street inspired Diagon Alley and retains its old-world charm with shop fronts unchanged for decades. Specialists include rare theatrical books, vintage posters, and first editions.

30-45 minutesExplore

Market

Covent Garden Market

Charles Fowler's 1830s iron and glass market hall contains three connected buildings around a central piazza where professional street performers audition for licenses to perform. The Apple Market in the north building rotates between antiques on Mondays and handmade crafts Tuesday-Sunday, while the east and west buildings house permanent shops from Penhaligon's perfumes to Neal's Yard Remedies. The acoustics under the Victorian canopy amplify every busker and magician, creating a constant soundtrack that either energizes or overwhelms depending on your tolerance. Performers stick to designated spots marked by small plaques, and the quality varies dramatically between the licensed regulars and weekend hopefuls. The upper galleries offer breathing room and better sightlines, but most tourists cluster around ground-level performances. The reality: it's genuinely entertaining for about an hour, then the novelty wears thin and prices become grating. Skip the overpriced restaurants facing the piazza - they're tourist traps. The real finds are in the basement level of the market buildings, where rents are lower and shops more authentic. Early morning before 10am gives you the architecture without the chaos.

2-3 hoursExplore

Museum

The National Gallery

The National Gallery holds 2,300 paintings spanning six centuries, displayed chronologically from medieval Italian works to French Impressionists. You'll walk through rooms where Van Gogh's Sunflowers hangs near Cézanne's Bathers, while Turner's seascapes occupy an entire wing. The Sainsbury Wing houses early Renaissance masterpieces including Leonardo's cartoon and Botticelli's Venus and Mars. The layout flows naturally from the 1200s through the 1900s, letting you trace artistic evolution room by room. The main floor can feel overwhelming-each gallery contains 20-30 major works that would headline smaller museums. Audio guides help, but the real pleasure comes from discovering paintings you've seen in textbooks suddenly appearing life-sized before you. Skip the audio guide and download their free app instead-it's more flexible and doesn't tie you to their suggested route. Rooms 34-46 (Impressionists) get packed after 2pm, so start there if arriving late morning. The basement cafe serves better coffee than the ground floor, and coat check is essential in winter since you'll be here longer than planned.

2.5 hoursExplore

Family

Hamleys

Hamleys isn't just a toy shop-it's a seven-floor playground where staff juggle, demonstrate remote-control helicopters, and show off the latest gadgets. The ground floor buzzes with magic tricks and demonstrations, while each upper floor targets different ages: toddler toys on three, Lego and board games on four, craft supplies on five. The basement houses the impressive radio-controlled section where cars race around a proper track. The experience flows from sensory overload on the crowded ground floor to more manageable browsing upstairs. Staff genuinely know their products and aren't pushy about sales-they're there to entertain. The magic demonstrations draw crowds every 15 minutes, while upstairs feels more like browsing a well-organized department store. The toy soldiers by the entrance and vintage displays give it character beyond typical retail. Skip the ground floor chaos if you're actually shopping-head straight to floors 2-4 where you can think clearly. The basement RC section is genuinely impressive even for adults, but floors 6-7 are mostly overpriced collectibles. Weekday mornings before 11am offer the best browsing experience, though you'll miss some demonstrations.

1-2 hoursExplore

Shopping

Liberty London

Liberty London occupies a Tudor Revival masterpiece built from the timbers of two decommissioned Royal Navy ships - HMS Impregnable and HMS Hindustan. You'll find six floors of luxury goods, from the famous Liberty print fabrics that made the store legendary to contemporary fashion, home goods, and jewelry. The building itself is the star, with its Tudor-style galleries, carved wooden details, and a stunning central atrium that feels more like a medieval manor than a department store. Walking through Liberty feels like exploring a luxury cabinet of curiosities. The original caged lifts creak between floors while you browse everything from £300 silk scarves to £3,000 handbags. The fabric department on the third floor showcases archive prints dating back decades, many exclusive to Liberty. Each floor has a different character - menswear occupies darker, wood-paneled spaces while the beauty department sparkles under ornate chandeliers. Don't come here for bargains - a basic Liberty print scarf starts at £95, and most clothing runs £200-800. The real value is in the fabric department where you can buy Liberty prints by the meter (from £45) rather than finished goods. Skip the overcrowded ground floor initially and head straight up to explore the upper floors when they're quieter. The beauty department has knowledgeable staff but prices are standard retail.

1-2 hoursExplore

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